Canopy Content

The media landscape is constantly evolving. New platforms, new formats, updated algorithms. It's hard to keep up when the only certainty is change.

Tight turnarounds, challenging budgets, unsustainable targets and vanity metrics can make it hard to see the wood for the trees.

That's when you need another perspective.
That's where Canopy comes in.

Coherent Strategy

Channel Audits Competitor Reviews Audience Profiling AI Tools & Workflow Budgets & Resourcing Revenue Forecasting Stakeholder Management

Creative Content

Editorial Guidelines Branding & Design Format Development Documentary Production Shorts & Promos Carousels & Infographics Articles & Posts

Clear Amplification

Reversioning & Curation Campaign Design Channel Management Strategic Partnerships Paid Media Campaigns Licensing & Syndication Analytics & Reporting

Some Context
After launching and managing digital channels in sport, culture and climate tech, I set up Canopy to help brands, publishers and rights-holders realise the potential of their content.

I work with a tried-and-tested network of digital experts across strategy, production and amplification who collaborate with in-house teams to get the right content to the right audiences on the right platforms at the right time.

Dan Watt-Smith

Please get in touch if you'd like to find out how Canopy can help