Adapting to a Changing Environment
The media landscape is constantly evolving.
New platforms, new formats, updated algorithms.
Sometimes it can be hard to see the wood for the trees.
That's when you need another perspective.
That's where Canopy comes in.
The Understory
I have been involved in some innovative, high-profile digital projects over the years; from VOD platforms that were up and running well before Netflix and the IPlayer, to platforms with exclusive digital relationships with the world's top footballers. None of them proved to be sustainable.
While content is the cornerstone of any digital strategy, context is the key to making it work long-term. If the technology, economics or culture changes, you need to adapt.
I set up Canopy to help content teams evolve how they work, the content they produce and how they deliver it - so they don't get left behind.
Dan Watt-Smith
While content is the cornerstone of any digital strategy, context is the key to making it work long-term. If the technology, economics or culture changes, you need to adapt.
I set up Canopy to help content teams evolve how they work, the content they produce and how they deliver it - so they don't get left behind.
Dan Watt-Smith
RE:TV Films
Founded by the King in 2020, RE:TV highlights innovative solutions to the climate and biodiversity crisis. Its short films and social content have attracted over 25 million views and built a cross-platform community of more than 250 thousand subscribers and followers.
RE:TV Social
Canvas Arts
Canvas was a three-year ARTS Council funded project showcasing content from leading artists and performers, building an arts-based multi-channel network, and providing training to over 100 Arts Organisations around the UK
OTRO
OTRO was a high-profile platform for some of the world's leading footballers, including Leo Messi, David Beckham and Zinedine Zidane, offering fans an exclusive insight into the lives of their heroes.
Services
Coverage
Contact
Please get in touch if you'd like to find out how Canopy can help