STORYTELLING FOR A BETTER FUTURE
We help innovative organisations create content that connects with audiences that matter.
Climate change and technology are disrupting the foundations of the world as we know it, creating uncertainty and opportunity.
Innovative businesses are leaning into this disruption, transforming every sector - from food to transport, energy to construction.
But the businesses built to solve these problems often struggle to explain why they matter.
That’s the gap Canopy fills.
We help climate and technology innovators turn what they’re building into a story that investors back, customers choose, and the best talent wants to join.
WHO WE ARE
We’ve spent our careers telling stories about technology, innovation and nature, and we understand the specific marketing and communication problems for businesses in this space. We can help you talk about impact without overclaiming or sounding like everyone else.
Our team has run content campaigns for startups and global brands alike, backed by a specialist freelance talent network we've built up over years. That means we can combine speed and quality without the overhead of a traditional agency.
DAN WATT-SMITH
Award-winning content leader on cross-platform channels and campaigns. Experience includes: Head of Content and Partnerships, RE:TV Project Director, Canvas
MARK DOWNES
Producer / Director creating high-impact films and digital content Experience includes: Founder, Green Eyed Monster Films Content Lead, Earth Prize Sustainability Lead, Ecoflix
WILL BROOKES
Business development and partnerships lead with purpose-driven organisations. Experience includes: VP Strategic Partnerships, Freuds Group CEO, Raconteur
OUR MISSION
We set up Canopy to provide senior storytelling support for organisations which don't have their own in-house content team, or need external support, We can help you develop a content strategy, create high-quality content and reach the right audiences.
We understand the innovation space, the complex relationship between technology and nature and the communication challenges that relationship brings.
We know how to adapt stories for different audiences, platforms and objectives - from attracting investors and capturing the attention of policy-makers to engaging potential customers or building broader brand awareness.
We can plug into you existing team as a strategic partner or run the whole thing end-to-end if you don't have the bandwidth.
WHAT MAKES US DIFFERENT
Most in-house content teams lack knowledge of the space. Most agencies will treat your sustainability story like any other brief. We are specialists in creative strategy for climate tech and innovation.
UNDERSTANDING
We start every project by getting properly under the skin of the business - the market, the target audience, what’s actually being built and why it matters. That groundwork underpins everything that follows.
STRATEGY
Our understanding of your objectives informs the creative strategy. We don't believe in vanity projects or following the crowd. Every brief is an opportunity to create something original and meaningful.
CREATION
We pay attention to everything we produce. Whether it's films, social content or articles, all content needs to have intent and purpose. Everything has a job to do - no filler.
AMPLIFICATION
Great content only matters if it reaches the right people. We build a distribution plan for each project, matched to the platforms and partners where your audience actually spends time.
REVIEW
We measure results against what we set out to achieve, and feed that back into the strategy for the next project. We are always keen to learn, adapt and refine, and share our insights with you.
High Impact Storytelling
FILMS WE HAVE MADE
Case studies, interviews and thematic documentaries we have worked on for RE:TV and other clients.
CONTENT WE HAVE CREATED
Carousels, quote cards, shorts and articles
START-UPS WE HAVE WORKED WITH
ORGANISATIONS WE HAVE WORKED WITH
CONTACT
If you're a purpose-driven founder without a content plan, a marketing lead whose in-house team needs creative direction, or you just need some external support to tell your story more effectively, then let’s talk. If we can't help you, we probably know someone who can.