Content To Build a Better Future

At Canopy, we help innovative businesses tell their stories and connect with the audiences that matter.

Why Canopy

This is a pivotal moment in history. Climate change and technology are disrupting the foundations of the world as we know it, creating uncertainty and opportunity.

Innovative businesses are leaning into this disruption, transforming every sector - from food to transport, energy and construction. But the businesses built to solve these problems often struggle to explain why they matter.

That’s the gap Canopy fills. We help climate and technology innovators turn what they’re building into a story that investors back, customers choose, and the best talent wants to join.

We’ve spent our careers telling stories about technology, innovation and nature, and we understand the specific marketing and communication problems for businesses in this space. How do you talk about impact without overclaiming or sounding like everyone else. Our team has run content campaigns for startups and global brands alike, backed by a specialist freelance talent network we've built up over years. That means we can combine speed and quality without the overhead of a traditional agency.

Dan Watt-Smith

Award-winning content leader on cross-platform channels and campaigns. Experience includes: Head of Content and Partnerships, RE:TV Project Director, Canvas

Mark Downes

Producer / Director creating high-impact films and digital content Experience includes: Founder, Green Eyed Monster Films Content Lead, Earth Prize Sustainability Lead, Ecoflix

Will Brookes

Business development and partnerships lead with purpose-driven organisations. Experience includes: VP Strategic Partnerships, Freuds Group CEO, Raconteur

Canopy works with founders, CMOs and senior marketing leads at climate tech, cleantech and sustainability-led businesses, typically post-seed through Series C, who need senior storytelling support without the overhead of building an in-house team, or need additional capacity and expertise. If you’re too big to wing it on founder LinkedIn posts, too lean for a full marketing team, or your in-house content team lacks the skills or knowledge to tell your story effectively, then let’s talk.

Most businesses can't afford in-house specialist content teams. Most agencies will treat your sustainability story like any other brief. Canopy sits in between. We understand the tech and innovation space. We can plug into your existing team as a strategic partner, or run the whole thing end to end if you don’t have the bandwidth. We know how to adapt stories for different audiences and platforms - investors, customers, and future hires. Generalists learn on the job. Specialists deliver.

Strategy

We start every project by getting properly under the skin of the business - the market, the target audience, what’s actually being built and why it matters. That groundwork underpins everything that follows.

Creative

The strategy informs the creative. We don't believe in white space creative or following the crowd. Every brief is an opportunity to create something original.

Production

We pay attention to everything we produce. Whether it's films, social content or articles, all content needs to have intent and purpose. Everything has a job to do - no filler.

Amplification

Great content only matters if it reaches the right people. We build a distribution plan for each project, matched to the platforms and partners where your audience actually spends time.

Analysis

We measure results against what we set out to achieve, and feed that back into the strategy for the next project. We are always keen to learn, adapt and refine.