Adapting to a Changing Environment

The media landscape is constantly evolving.
New platforms, new formats, updated algorithms.

Sometimes it can be hard to see the wood for the trees.

That's when you need another perspective.
That's where Canopy comes in.

The Understory
Throughout my career, I have worked on innovative platforms and high-profile projects with sports stars, arts organisations and the royal household.

Now I want to use my experience, skills and connections to drive positive change, helping to raise awareness of innovations and solutions that build a better future.

If you're working on a purpose-driven project and need to align content, channels and amplification with your broader brand and comms strategy, then please get in touch. I'd love to help.

Dan Watt-Smith

Strategy

Channel Audits Competitor Reviews Audience Profiling AI Tools & Workflow Budgets & Resourcing Revenue Forecasting Pitch Decks and RFPs

Content

Editorial Guidelines Branding & Design Format Development Documentary Production Shorts & Promos Carousels & Infographics Articles & Posts

Amplification

Reversioning & Curation Campaign Design Channel Management Strategic Partnerships Paid Media Campaigns Licensing & Syndication Analytics & Reporting

Please get in touch if you'd like to find out how Canopy can help