As a translator or copywriter, you’re in the toughest position, because you have very little power to combat greenwashing. You’re reliant on the brand paying you for your time. However, you’re not powerless. Here are ways you can fight greenwashing at source!

Your company probably isn’t perfect. Spoiler alert – most aren’t. Even if your brand was born as a green brand and grown with impeccable principles, there are probably still some places you could improve. But what do customers want? The truth. And when do they want it? Always.

With the rise of #consciousconsumerism and growing concern for our planet, has come the rise of #greenwashing. Marketing is famously lies, lies and more lies. But thankfully, we’ve become savvy to greenwashing. Here are a few sneaky greenwashing techniques that brands don’t want us to spot.

As a professional translator, it’s easy for me to say “human translation is better than machine translation”. There are some things that a human can do for your translation that MT and AI simply can’t. Let me show you…

Before I went full-time freelance, I used to be a project manager. Here are my essential project management skills I brought with me to freelance translation life.

Introducing #SlowTranslation… Some things, like food, weekends and – yes – translation, are better done slowly. Let’s explore why slow translation might be exactly what you need.

Happy #WorldRefillDay ! Let’s use this opportunity to not only asses our options for refills as consumers, but to lobby producers to be the change we deserve to see.

Happy World Environment Day!  It’s a day for positivity, with theme being #GenerationRestoration – a call to revive lands, end desertification and secure water.

It’s easy to make mistakes while copywriting. But it’s just as easy to fix them. Here are some I found in the wild last week and my top tips for avoiding these common copywriting errors.

It’s easy to make mistakes while copywriting. But it’s just as easy to fix them. Here are some I found in the wild last week and my top tips for avoiding these common copywriting errors.

I’ve achieved my CPD goals for this year. What is continuing professional development and how could it help your search for a translation professional?

Trans-creation? What’s that? It sounds a bit… odd. Is it unnecessary? And what’s wrong with translation anyway? Let me explain all the details about transcreation and why it may be just what you need.

A new act has been introduced to Dutch environmental legislation. What does the new Omgevingswet or Environment and Planning Act mean for your company and planning applications?

This marketing technique was ‘cool’ for a while, but let’s not drag it into 2024. Here is one marketing trend that’s sure to be out, and a new approach that’s in for fresh, engaging marketing copy.

It’s easy to make mistakes while copywriting. But it’s just as easy to fix them. Here are some I found in the wild last week and my top tips for avoiding these common copywriting errors.

Looking for German to English or Dutch to English translation? Why would anyone ever choose a small translation business? Let me give you some insight into the industry and a few reasons to ‘shop small’ for translations.

Happy World Tourism Day! Wondering what travel and tourism content is popular right now? Or seeking inspiration for your autumn content roster? With 5+ years experience writing in the industry, I’ve got you covered!

Sometimes when you receive your finished translation or copy, you find it needs more revising than you thought. It’s an annoying scenario for everyone. So how can you minimise the number of edits you request from your copywriters and translators?

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